The new Cape Town showroom for Zuberi Flooring – specialist manufacturers of premium Southern African engineered wood flooring – was conceptualised not merely as a product gallery, but as an experience. It is designed to immerse visitors in an environment that embodies Zuberi’s ethos as a family-owned forest-to-floor business. The interior layout, punctuated with beautifully styled pockets of space, is designed to display a wide range of Zuberi’s products and applications in an environment welcoming and comfortable enough to be a home. Each variation in product and finish is architecturally motivated. The curved edges of the shelves and screens not only soften the interiors, but also open lines of sight that create curiosity and prompt an intuitively navigated journey through the showroom. Furniture sourced from some of South Africa’s best local designers resonates with Zuberi’s own values and approach. Working laboratory areas facilitate product demonstrations that encourage a multi-sensory experience and understanding of the products and the processes behind them. More than simply displaying products, this showroom seeks to inspire visitors.